New nature of Innovation (OCDE)

Télécharger le document de l'OCDE consacré à l'innovation (English paper)

“This report to the OECD on the New Nature of Innovation is an important milestone. It represents four significant philosophical departures. From a traditional “firm centric view” of innovation, this study moves us to a “personalized, cocreated view” of innovation, from the centrality of the firm to the centrality of the individual. Secondly, it demonstrates the institutional interdependencies in innovation process where specialized skills are sourced from around the world. Thirdly, innovation is seen not as episodic but interactive, iterative and continuous. Finally, this is a call for democratizing innovation.Consumers not just institutions will have their share of voice in the innovation process. The entire ecosystem of suppliers, nodal firms and consumers will be involved in the creation of value. Collaborative capacity will be critical for innovation. This is a bold and timely departure from the traditional view. I recommend it for policy makers, managers and students of management”

C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor Ross School of Business, The University of Michigan